Recently I have been trying to build up my make up collection and in doing so knew that I needed lots of new brushes. I myself like to do a little research before just purchasing products especially when they will be used on my face, and the decision to buy EcoTools products was a no brainer. I have nothing against the other brands such as Real Techniques and Zoeva and I'm sure I'll purchase different brushes from different ranges at some point, but I couldn't fault the ethics behind EcoTools as a company and therefore trusted the brand whole heartedly.